Galeries Lafayette welcomes Franklin & Marshall to its premises
A night of fun celebrates the launch of American collegiate fashion with Italian influences
Galeries Lafayette, the fashion purveyors for discerning consumers, has welcomed the American lifestyle brand Franklin & Marshall (store-in-store concept) to its premises in the launch event on June 12th, 2013 in the presence of guests and partners; which coincided with Father's Day celebrations, appreciated the brand’s laidback yet high quality look for men and women.
An evening of fun activities with accompanying DJ, billiard tables, competitions and special gifts was Galeries Lafayette’s contribution to the launch. The launch saw media people get into the swing of things, compiling stunning yet simple outfits for men and women from the Franklin & Marshall Collection.
The first stand-alone Franklin & Marshall store in Dubai Mall was launched by Cannavaro, one of Italy's football icons, and FIFA's Player of the Year in 2006, while Italian artist Serafino Rudari created his first ever Dubai live window for the event.
"Franklin & Marshall is a brand with a lot of traction among the fashion-friendly. It takes the cool of the American collegiate look and combines it with Italian lines and tailoring to create high quality attire that still maintains its youthful zest," said Maen Merheby, Retail Director of Multi Trend International, which represents Franklin & Marshall in the Middle East.
F&M celebrates Americana and in particular the US collegiate look but throws Italian tailoring and zest in the mix, resulting in an ensemble that combines sharp tailoring with casual lines. The brand is favoured by Hollywood A-listers, music gurus and sports icons. Fergie, Madonna, Katie Perry, Bruno Mars, Zac Efron and David Beckham are among the many stars that have been caught on camera sporting the Franklin & Marshall look.
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