DAR SARA BRIDAL COUTURE : DAZZLING COLLECTION AT TRAU DICH 2014 VIENNA

 

 

Joumana Al Hayek, the creative force behind the Dubai-based haute couture fashion house, Dar Sara, is poised to bring her stunning collection of bridal gowns made with Swarovski crystals to Trau Dich 2014.  The collection draws its inspiration from the imperial portraits of Empress Elizabeth of Austria, and is imbued with all her fabled elegance and personal sense of style. Ten amazing creations conforming to Sisi’s slim-waisted silhouette will be on display at this international wedding trade show, which is the largest of its kind held in Austria. 

 

 

Dar Sara will be amongst a host of eminent exhibitors that flock to Trau Dich from all over the world. Attendees will also find wedding planners and wedding professionals on hand to offer the help and inspiration brides and grooms need to make their weddings beautiful and appealing. Scheduled for January 24 – 26, 2014 at Vienna’s Congress Center, this showcase for the entire range of wedding-related products and services will also feature a glamorous Bridal Fashion Show presented on each of its three days. 

 

Already a darling of international pop divas such as Britney Spears, Joumana Al Hayek’s creative talent marries passion and dynamism with a calm and clear-headed focus that has seen Dar Sara become one of the top fashion houses in the United Arab Emirates. When designing she envisions the princess in every woman and crystals from Swarovski are part of this process, for her, they add glamour to any piece and are the creative material what defines the difference between an everyday design and a masterpiece.

 

 Al Hayek considers her breathtaking Cultural Abaya made with Swarovski crystals depicting the shimmering beauty of the desert as one of her greatest achievements.  It is now on display in the Museum of Dubai.

Dar Sara uses only exclusive materials from France and Italy to produce Al Hayek’s visionary bridal creations. Her classic princess cut, mermaid cut and dreamy bouffant gowns are a decadent mixture of frothy organza, illusion tulle, delicate French dentelle, faille satin and silk jacquard embellished with an exquisite blend of hand beading and Swarovski Crystal Embroideries. 

 

Each spectacular gown is a custom made creation befitting the legendary Empress herself.   All can be seen and admired on the glittering runway at Trau Dich 2014.

 

photography: PETER RICHWEISZ