Riding high on signing Salman Khan as
the brand ambassador, Splash has unveiled the first leg of its hotly
anticipated Autumn Winter’13 campaign featuring the heart-throb in the season’s
key trends. Revealing an entirely new concept and moving forward from ‘Fashion
365’, Splash’s new brand campaign plays on the brand's long standing affair
with fashion and is titled ‘Love Splash, Love Fashion’.
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The campaign takes inspiration from
the 20 years in love with fashion concept that was launched earlier this year
as part of the on-going 20 year celebrations at Splash. Building onto this
concept, the new campaign will see the heart symbol, a specially designed logo
used as a lifeline that runs across all new communication for the brand.
Talking
about ‘Love Splash, Love Fashion’, Raza Beig, CEO Splash & Iconic, said,
"The new campaign reinforces our love affair with fashion and brings the
entire brand experience of 20 years in love with fashion to life. With Salman
at the forefront of our campaign we aim to connect with the sensibilities of
the fashion-savvy Middle Eastern consumer and build a positive response.”
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The campaign comprises of three executions
with the first phase aiming to make the maximum impact. Brand imagery featuring
Salman Khan in various moods expressing his love for fashion will appear across
the Middle East in various outdoor locations, in magazines, on online and
social media platforms, and through direct marketing initiatives. Salman’s
persona of style will motivate customers and fans alike to create their own
memorable fashion moments and all at affordable prices.
The second phase will include strategic TV
tie-ups with carefully selected Pan-Arab and Asians channels and programs where
a 30 second fashion film featuring Salman Khan will be played. The video will
show Salman in various looks and moods enjoying his fashion choices.
'Love Splash' will also feature additional
imagery with models wearing the collection and will be launched in the second
and third phase of promotions. The entire campaign is built on the concept of
simplicity and an essence of style, with each image highlighting key looks for
the season and giving customers more room to experience, experiment and
explore.
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