At
the Museo Carrelbo , a 19th century baroque palace in Madrid,
showcased a 25- year retrospective titled La Moda es Sueno(Fashion is a Dream)
and famous Spanish Fashion who’s who like Cristobal Balenciaga, Pertegaz, Manolo
Blahnik to Sybilla and Adolfo Dominguez presented their works and craftsmanships.
Some
international labels have been long-standing supporters of the arts. And in the
process, credible art throws its highbrow halo over, no doubt careful creations
of brands that look for the association of excellence.
The
exhibition features 117 pieces by 50 designers and is presented as a dialogue
with interior of the museum, whose hand-painted ceilings and agate panels house
a mix of rococco mirror, tapestries, Meissen porcelain, baroque furniture and
other antiques
The
perception of carrying a work of art on your arm, is thrilling for the
fashionista as well as the art buff. Certainly also, the aspiring art lover,
the wannabe society-hopper as well as those who hope to have arrived finally on
the portals of true style. And so we have brands who will draw inspiration and
even direction from artists and their works, creating a marriage of logos and
artistic talents, bringing in the bargain a kind of contemporariness and pop
vibe to their creations, tapping the wellspring of modern creation.
Taking
this to quite another level are brands that extend the involvement of artistic
inspiration in their products to sponsoring of art initiatives, art fairs and
events, conservation of ancient landmarks and films, and collecting pieces of
art. This may have started out as astute advertising but somewhere along the
way, a difference has been made, beyond the clever selling of products. Bringing
art to the ‘elite masses’ through art-inspired accessories is one thing.
In another sense, art is now brought by these
elite luxury labels, to the art-loving populace.
In
a sense, an expertly-created handbag or footwear is an art piece by itself –
that is what you are paying for – top quality products as well as the process
of imagination and creation. So, it does seem valid that brands that pride
themselves on their excellence should draw on the art world which has provided
credibility itself.
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