Brave New World
S/S 2015 Collection of Splash Runway Show
It’s a natural desire for the human
soul to return to the basic simplicity of life to attain bliss, yet stay
connected to a world that that has evolved exponentially. Splash, the high
street maven explored that new dimension of the world by paying homage to
simplicity and infusing the luxury of fashion that surrounds us.
‘Brave New
World’ showcased the Spring Summer’ 15 collection that urged us to go back to where
it all started.
While we move towards getting into the Zen mode, we are also
incorporating the city landscape and lifestyle into the larger picture. Splash
presented pieces that were an amalgamation of the luxe fabrics in simple, basic
silhouettes. The season’s hottest trends were interpreted in a way that appeared
almost close to nature at an elevated level.
Raza Beig, CEO Splash & ICONIC added, “This season was about
exploring the roots and going back to our basics from where it began and so we
presented a very clean, minimalistic collection that infused the modernity
around us. We highlighted two key themes namely Luxe Zen & Gypset. In terms
of the venue we wanted to have an open air area surrounded by the beautiful
Dubai skyline that juxtaposed our nature- inspired runway adorned with geometric
installations and trees.
Additionally this range will be added to the ‘Splash Studio’
collection that was introduced last season which specifically features the
runway pieces.”
The breathtaking venue Rooftop Terrace at Jumeirah Emirates Towers
was divided into three stunning areas with the guests first being welcomed into
the pre-party zone which served them premium refreshments and time to mingle
and soak in the décor.
The main show
area was transformed into a garden which brought out the contrast yet
highlighted the way nature and modernity blends in seamlessly. 42 models
sashayed down the runway in a surreal set that came to life with the energy
from the audience.
Post the show, the guests moved to an
exclusive party arena that was created which saw them dancing into the wee
hours of the night to the latest tracks of DJ Kennedy. The VIP show was
attended by UAE’s crème de la crème which saw Raza Beig walk the finale with Nisha
Jagtiani amidst a thunderous round of applause.
All fashion followers and
Splash customers also got a taste of the season’s most awaited runway action
across 2 shows earlier in the evening.
To maximize the
reach of the shows and celebrate fashion on a larger scale, the 3 shows were
live streamed on all the brand’s social media platforms along with other
leading online platforms across the Region, where a million or more fans and consumers watched the Splash
fashion show.
The collection presented on the runway will be available from mid-April
in store while all the looks from the catwalk are available on www.landmarkshops.com/splash and Facebook.com/Splashfashions for choosing your favorite pieces
and in case you want to revisit moments from the show tune in to
Youtube.com/SplashFashion.
Raza Beig and Nisha Jagtiani
The two dominant trends featuring at SS’15 fashion Show
The collection will have a
strong Far East exotic Japanese influence with a good mix of classic and new
silhouettes. Simplicity and clean lines will be the highlight sending out a demure
vibe.
·
Mix of
fabrics and textures that stimulate paper, jute and fibre
·
Flowly
silhouettes adds to the free flowing spirit being captured in the collection
·
Within the
collection there is a strong presence of prints which are both tropical and
florals
·
Colors
range from cotton white , classic
neutrals with injection of bright
colors and black and gray accents to naturally highlight the look
·
Key
pieces include boxy kimono tops,
long tabard tunics, Bermuda coolots, jumpsuits and Bardot tops
·
Earthy
tones with a Modern Monk influence in the cuts and styles.
·
Silhouettes
are minimalistic with sleeveless long length shirts and tees being the key
items in the line with mandarin collars making an appearance.
·
With an
interesting mix of shades to bring the collection alive you have New Wheat,
Neutral Grey and Sleet/Stone .
·
Prints include
micro-geometry, oriental landscapes and marble painting.
·
Fabrics
vary from rice paper textures, natural fibers and canvas.
·
Sporty
influence can be expected with joggers.
Capture the mysterious,
free-spirited bohemian and gypsy culture with this trend that takes you on a
whimsical ride this season.
·
Features
suede fringes in a big way bringing back the retro trend back with a healthy
dose of florals in its prettiest best.
·
paisley dresses, tan suede and adorned with tassels can be
seen on key pieces
·
Key pieces
include floral printed maxi dresses, maxi skirts,70’s inspired flared pants,
capes and ponchos
·
The trend
will see color like white, tan, yellow, orange and off-whites.
·
Paisley prints
rule the roost