‘Love’ one
of the most popular of emotion intensifies when said in conjunction with the
word ‘Fashion’, inspiring a loyalty beyond reason. Two decades ago, Splash, the
UAE based high-street retailer chose to fall in love with fashion and this one
emotion has given the brand a journey to reflect upon and a path to create. Titled
‘In Love with Fashion’, the 2014 Limited Edition Calendar was unveiled by Micky
& Renuka Jagtiani, Chairman & Vice-Chairperson, Landmark Group along
with Raza Beig, CEO, Splash & ICONIC . Celebrating this high fashion
calendar Raza Beig invited fashion and art enthusiasts to a display of the 12
visuals that summarized artistic glamour. Held at his residence and grooving to
a DJ taking the guests well into the early hours.
Weaving
together the concept of love and drawing inspiration from the multi-faceted
heart logo which was introduced earlier this year in the business, the calendar
brings together the virtues of season-less fabrics, the glamour and beauty of
textures and the love for designs. Capturing and interpreting contemporary
fashion culture, the calendar is shot through the lens of renowned fashion
photographer Tejal Patni and styled by international designer Furne Amato.
“Expression
of style and emotion for fashion has driven multitudes of consumers to Splash
and it was this thought that inspired the theme ‘Splash In Love with Fashion’
for the 2014 Splash Calendar. The calendar is a beautiful summation of fabrics
and design aesthetics, styles and silhouettes which have been constant in the brand’s
20 year journey. Bound to tickle
the creative urge, this fascinating combination of art and fashion brings
together Tejal Patni and Furne Oné both who are stalwarts in their respective
fields to present the 2014 Splash Calendar which will have direct access to the
realm of your emotions”, said Raza Beig, CEO, Splash & ICONIC.
All
through the 12 images, six key fabrics which have had the longest standing
history in the world of fashion emerge namely lace, denim, plaid, leather,
florals and monochrome. In-studio designed dramatic sets and lavish props
perfectly complement the variety of Amato’s designs prompting you to analyze
the broad range of expressions. As
you flip through the months, each image will evoke the sort of excitement that
you have come to expect of fashion when presented at its best.
Speaking
on his association with the Calendar, Furne Oné
@ Amato, said “I love when fashion is art. It was such a thrill to create
bespoke outfits to match every month of the year for the Splash Calendar. It
has been a very exciting and privileged collaboration with home grown brand Splash,
a leading fashion retailer in the Region and I am honored to have worked with
Raza Beig, a great visionary and talented photographer Tejal Patni.
“The Splash calendar
is a great initiative by Raza and it is an artist's dream to be associated with
such a prestigious project. I have been a part of the previous three editions
and the experience has always been very emotional and rewarding at the same
time. This year I focus on fashion trends we love and feature them to their
maximum impact through application of fabrics patterns and textures. Our dear
friend Furne Oné's imaginative vision for the wardrobe enhances each frame,” added Tejal
Patni.
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